Website performance is essential to your brand image and conversion rate. Slow websites present higher costs for server resources, produce lower search results, and increase overhead by way of lost revenue.
Whether you are a blogger, an artist or SMB, the first impression of your site is critical when converting visitors to customers. Your site may be pretty to look at, but it probably needs a website performance tuneup.
How fast should a website load?
Data from Google, Amazon and other authorities suggests sites with load times in excess of 3 seconds lead to high bounce rates. These bounce rates record the percentage of visitors who leave a site before it has completely loaded on screen. Lowering bounce rates has a measurable effect in conversion and time-on-site (purchases, additional browsing).
Is website performance different from SEO?
In the past, site performance and SEO weren't directly related. However, as of 2014, Google has included site performance (especially on mobile devices) within a site's ranking. If your site hasn't been optimized for mobile devices, you're missing out on at least 60% more traffic.
Higher performance means better return.
Higher performing websites generate more visits and better click rates. There are many facets to improving your site speed and SEO, as such we recommend websites employ both performance and SEO to achieve the best results. The example below highlights the importance of load speeds.
Tekswift offers SEO services!
We are developing new SEO packages for availability in Q4 2017. In the meantime, services provided within our Website Performance Tuneup will enhance your search rankings.
Learn more about Tekswift SEO
Website Performance Tuneup Pricing
The rules governing speed and quality are ever-evolving. Sites will benefit from single-use optimization, while the best results are obtained through monthly monitoring and enhancements.
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