Website performance is essential to your brand image and conversion rate. Slow websites present higher costs for server resources, produce lower search results, and increase overhead by way of lost revenue.
Whether you are a blogger, an artist or SMB, the first impression of your site is critical when converting visitors to customers. Your site may be pretty to look at, but it probably needs a website performance tuneup.
Lost sales in 1 year’s time due to a 1 second page delay.
(assumes e-comm site, netting $100k/day)
The delayed amount of time (equivalent to 3 seconds of waiting) that decreases visitor satisfaction by 16% and conversion by 7%.